University Sports Fan Entry Strategy
A personal proposal exploring how first-time audiences can discover and connect with university teams and players.
Sports Marketing × Content × Field Experience
SPORT.STORY.CONNECTION.
I discover stories in sports and connect them with fans through content.
Building on experience in reporting, photography, video and content planning, I explore how sports can reach and engage more people.
Field / Story / People2026
Capabilities
01 — 0501Sports Content Planning
02Editorial Storytelling
03Photography & Video
04Fan Engagement
05Field Research
Selected Projects
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Introducing Our Team
An editorial series that translates university baseball teams and players into fan-friendly stories.
Recent Writing
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Marketing Insight
Three Things a First-Time Fan Needs
A sample insight note on sequencing team, player and game context so an unfamiliar sport becomes easier to follow.
KUSF Article
How University Baseball Players Become a Team
A field story about the individual choices that gradually become one team narrative.
Field Note
A Second Life for Field Photography
A sample field note exploring how unpublished photography can become part of fan experience and follow-up content.
Planning Note
Connecting Content Before and After the Game
A sample planning note connecting previews, viewing cues, field records and post-game reflection.
KUSF Article
Introducing Hanyang University Baseball
A team profile translating Hanyang University baseball’s identity and player stories for first-time fans.
Photo Feed
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Where tension meets anticipation before the game.
경기 전
Brief signals shared in the dugout.
더그아웃The gaze of the crowd completes the game.
관중석
Small changes inside repeated practice.
훈련
A single play shifts the momentum.
경기
A field note left outside the frame.
▶ 현장기록About
Turning small signals from the field into stories that fans remember.
I work across writing, photography, video and planning to design connections between sport and people. Building on field reporting, I continue to develop my perspective on fan experience and sports marketing.
More about me →